Education and Poverty Essay

How College Admissions Favor Wealthy Students Over Underprivileged Minorities The developing discussion about whether school confirmations are fractional by overemphasizing state administered tests and GPA has become a questionable point in the domain of instruction. Various understudies contend that the affirmation procedure is unreasonable in setting a more prominent accentuation on certain focused on prerequisites, for example, the ACT/SAT, while fail to look at the entire candidate. The individuals who contend against the confirmation strategy accept that every understudy in the United States originates from an exceptionally differing foundation, and every application ought to be investigated with multifaceted nature, as opposed to in regards to simply their prerequisites. Despite the fact that those necessities are for the most part what the confirmation individuals search for in what they see as a quality understudy, the individuals who contend against it feel that it is best n ot to ignore an understudy who conquered gigantic misfortune, yet just may have required a point or two to get conceded. The focal contention against school affirmations has to do with in the case of testing life conditions outside of school, for an understudy who is financially impeded, ought to be weighted more than the somewhat higher evaluation of an understudy with an alternate financial foundation in school confirmations. At times, secondary school understudies must work all day so as to help their families. In the event that a school needed to pick between an understudy who didn't have to help their family and got a 33 on their ACT, and another understudy with a 29 on their ACT who worked practically full-an ideal opportunity to help a family, which would be bound to get acknowledged into an Ivy League school if the two understudies had the equivalent 4.0 GPA, classes, and measure of significant clubs, and so on.? Chances are, the one with the higher ACT will get chose, and the individuals who banter the issue feel this is the place it gets discriminatory. Understudies contend that working more than thirty hours out of every week while taking the equivalent testing classes shows preferred hard working attitude over an understudy who has an additional thirty hours per week to examine. There are an assortment of outcasts and settlers who fled their countries in view of employments, starvations, wars, o r specific dangerous conditions, with veryâ little assets to carry with them. Thus, it is exceptionally hard for them to retain the open doors that very much settled understudies have. This incorporates private tutoring, mentors, government sanctioned test rehearses, and so on. This gives household prosperous understudies a superior opportunity to succeed, because of better in general instructive chances. The instruction at a non-public school is better than that of a state funded school in light of higher set norms and a very much taught framework. In Teaching With Poverty In Mind, creator Eric Jensen embodies a diagram showing that family pay corresponds essentially with children’s scholarly achievement (10). For poor understudies, a negative connection is drawn with truancy, the factor that most intently identifies with dropout rate. For tests like the ACT and SAT, denied minorities are at the drawback since English would be their subsequent language. Some feel that most universities disregard a few factors that decide a student’s intellectual ability. That is the reason a few teachers banter that their should be all the more a comprehensive methodology in light of the fact that occasionally, a specific factor can stunt an understudy achievement, when they may have the capacities to turn into the following Einstein. The financial estimation of a specific spot or train ing is the manner by which willing a family is to move to furnish their youngsters with advanced education potential; this can be estimated by the evaluating of lodging. Larger part of transient families don't be able to migrate and give better training to their kids, implying that they need to acknowledge being in destitution and not having a solid instructive foundation (Paleso 3). The SAT has every now and again been censured for giving a social preferred position to â€Å"wealthy whites.† In the site article, â€Å"SAT Racial Bias Proves Standardized Tests Are Geared Toward White Students,† Haleigh Collins expresses that tests like the ACT and SAT have been accused for augmenting the accomplishment hole among whites and minorities. While the math area is objective, the basic understanding segment and composing segment portray subjects related generally with the white segment. Frequently the sections are about subjects that white, privileged understudies are increasingly presented to. The verbal segment favors white understudies by utilizing language with which they are more natural than non-white understudies. Collins additionally m akes reference to that for a long time Roy Freedle, a therapist who works with ETS (the charitable â€Å"Educational Testing Service† that creates, controls, and scores state sanctioned tests), has been attempting to demonstrate that these accentuated ACT and SAT tests giveâ whites an out of line advantage. His investigations show that minority scores fundamentally slack when contrasted with whites of equivalent financial status. As referenced above, wealthier test takers profit by having the option to bear the cost of guides that cost up to many dollars an hour to private school advocates; understudies with means and access to extra assistance can frequently bring their scores up altogether. For instance, a few understudies see an extraordinary increment in their scores in the wake of rehearsing these tests and taking them again and again. Simply through instructing and presentation to the tests, they begin seeing patterns, which empower them to improve. Understudies who can’t manage the cost of or don’t approach this are at an enormous weakness. Lamentably, circumstances, for example, this happen regularly. John Overton High School understudy Amad Amedy, an all day laborer and competitor with an ACT composite score of 29 and a 3.9 GPA, expressed that he felt school affirmations are warped. He accepted that an oppressed understudy who works all day and is progressively dynamic in after-school c lubs and sports ought to be weighted similarly, if not higher, than an understudy who has recently chosen to center and do well in school just, particularly on the off chance that they are not substantially more cultivated than the working, social understudy. He examined that occasionally understudies return home late from work and don't have the opportunity to consider on the grounds that they have to stay in bed request to wake up and step through a significant examination toward the beginning of the day. Amedy finished up by saying that a balanced understudy will utilize his broad information on different exchanges that he got as a matter of fact to get farther than somebody who just remains at home and considers, and that the social and professional abilities earned by working and taking part in extracurricular exercises are as significant as the acumen picked up from examining course readings and investigating scholastic diaries. Another John Overton High School understudy, Benjamin Demonbreun, who is a jobless understudy, salutatorian, and National Merit Semifinalist, with a 33 composite on the ACT and a GPA of 4.0, emphatically couldn't help contradicting Amedy. Ben accepted that the standard necessities were a decent method to fig ure out who ought to be acknowledged into esteemed colleges. He contended that understudies, for example, himself buckled down, throughout each and every day, in what they have expected to do, which is get excellent evaluations. Close by Benjamin, understudies challenge that in spite of the fact that they may have had a marginally more prominent favorable position, it doesn't imply that understudies, for example, Amedy have worked more earnestly than them or merit it more, exclusively in light of the fact that they do aâ few things outside of school. Ben talked about that he has never expected to help a family; school has consistently been his need. He accepts that accentuation on government sanctioned tests and GPA ought not be excused using any and all means since they are an immense deciding variable for hard working attitude, information, and school preparation. In Teaching With Poverty In Mind, Jensen delineates a couple of activity steps, for example, more sympathy towards the life of a transient understudy (11). This better understanding may take into account an increasingly remiss educational plan that permits the understudy some squirm room. Such advances are seen in MNPS with another evaluating st rategy permitting retakes until understudies accomplish dominance. A couple of colleges have begun to get comfortable with this circumstance, because of development in migrant populaces in the United States. There have been a few colleges who have deserted SAT and ACT scores as a methods for choice. A developing measure of particular colleges, overwhelmingly Ivy League, are starting to embrace an all encompassing confirmations strategy in light of the fact that the comprehensive methodology is extremely exhaustive in assessing the entire of the candidate, as opposed to decrease the candidate to a couple of bits of experimental information, for example, test scores and GPA. The all encompassing approach offers understudies an opportunity to show their achievements in a few unmistakable manners, as opposed to just grades and grade narratives, allowing individuals, for example, Amedy a chance to go to a high-status college and get awesome instruction. With this arrangement we may see minorities give an alternate point of view in various callings that help advance society and innovation. Works Cited Amedy, Amad. Individual Interview. 5 April 2014. Collins, Haleigh. â€Å"SAT Racial Bias Proves Standardized Tests Are Geared Toward White Students†. PolicyMic. 12 September 2011. Web. 1 April 2014. Demonbreun, Benjamin. Individual Interview. 5 April 2014. Freedle, Roy. Meeting. 1 April 2014. Jensen, Eric. Educating With Poverty In Mind. 2009. EBook’s (10-11), Web. 8 April 2014. Polese, Mario. The Wealth And Poverty Of Regions: Why Cities Matter. 2009. EBook’s (3). Web. 13 April 2014.

Blind Mans Bluff :: essays research papers

Dazzle Man’s Bluff      Sometimes in writing, the characters in the story make a significant commitment to society. In the novel, Blind Man’s Bluff, by Sherry Sontag and Christopher Drew, the valiant people that served in the Navy’s ‘Secret Service’ did only that. On the off chance that it wasn’t for them, a lot more lives would have been lost and more land would be obliterated. They needed to persevere through numerous hardships and languish over this nation.      This book is ordered of numerous missions that occurred all through the Cold War. It shows what the Naval Program resembled during that period and how it changed because of propelling innovation. These individuals worked the covert agent submarines and gambled being murdered or caught by the Soviets. One case of this is when Commander Charles R. McVean took his group and tapped a Soviet phone line at the base of the Sea of Okhotsk. This halted a potential atomic war. They additionally began to make submarines that could plunge further and investigate dim profundities.      Other submarines are utilized for reconnaissance. In the event that we were dubious about a specific boat, a reconnaissance submarine would so out and keep an eye on the boat and see what they were doing. These subs played an immense move in the war. In the event that a boat was shipping weapons or bomb making materials to the adversary, the sub could proportion to US powers and assume control over the boat. One bold administrator in the war was Norman G. Bessac. He told the USS Gudgeon, which was an old diesel engined submarine straight into hostile area. The Gudgeon was gotten and beat by adversary subs. One of the significant subs in the war was the Cochino. It observed the improvement of the nuclear bomb that the soviets were making. Shockingly the Cochino collided with the Tusk and set the after-battery ablaze. This in the long run caused the finish of Cochino. Nine days after the Cochino sank the Air Force discovered proof that the Soviets exploded an atomic gadg et.

West Side Story Essay -- essays research papers

West Side Story Day 4: 2-page exposition      The West Side Story depicts the lives of two unique groups living in America, just as their convictions and instances of carrying on with a decent life. The desires for what individuals believe easy street to be may differ on a person’s ethics and their fantasies of what life is genuinely about. In this film, regardless of whether these characters were acceptable individuals, carried on with a decent life, or lived in a decent society is a questionable subject.      The characters of the West Side Story were bad individuals. The two groups concentrated their lives on battling with one another as opposed to endeavoring to get along and acknowledge the contrasts between them. The groups didn't have any expectations or desires for their prospects and thought about just being in a pack. Each posse committed one error after another and never gained from any of them nor did they attempt to. Doc, an old and insightful man, educated the young men with his insight and attempted to open the eyes of the two packs to the scorn that inundated them. Everything Doc needed to state experienced one ear and out the other, on the grounds that the young men would not see past their disparities. The Jets, one of the groups, acknowledge what society accepts of them and never put forth any attempt to delete their awful history. They tune in to what others let them know, consenting to the reasons for their awful conduct. This is only one case of how the young men don't endeavor to improve a life for themselves, or attempt t...

Academic Term Papers - What Kind of Tools Do You Need?

Academic Term Papers - What Kind of Tools Do You Need?In the current academic year, many students find that their academic term papers do not come out as well as they had hoped. This can be a frustrating time, especially for those who are studying for a degree or certificate, but there are ways to get better grade copies from term papers.Sometimes, it seems as though academic term papers are like the Swiss Army knives of student life. Students will try to use all the knives in their tool belt, hoping to find one that will help them improve their grades and get them ready for their next exam.What you need to realize is that no one tool is going to help you with all your problems. While there are certain types of tools that will help you be prepared for your exams, there are others that are more likely to hinder your grades. So if you want to see some improvement in your term papers, you need to know what types of tools will help you get better grades.Writing for your term paper is imp ortant. If you write poorly, it could actually hurt your grades. You need to think about what kind of writing style will help you produce the best grade copy that you can.Remember that writers go by the flow of their writing. Your paper should reflect the way you write, and when you are feeling that flow, you will write well. To help you with this, you can read for example an essay called 'Flow, Part I' by Margaret Mead.Not only will writing like this help you to improve your writing style, but it will also help you figure out what kind of flow you are experiencing. What should be your goal when you are writing? What is your voice telling you to do? Where does your writing become a flow?Academic term papers can help you improve your academic skills, but you need to pay attention to the flow of your writing so that you can figure out where you're at. Knowing how to use your academic term papers to make you a better writer will help you better understand what it means to write effecti vely. Keep in mind that if you want to improve your writing, you need to keep your flow.

Study On Public Mutual Berhad In Malaysia Finance Essay - Free Essay Example

Sample details Pages: 5 Words: 1541 Downloads: 1 Date added: 2017/06/26 Category Finance Essay Type Research paper Did you like this example? Public Mutual Berhad (Public Mutual) is the largest private unit trust company in Malaysia and currently manages  more than 70 funds with total NAV of more than RM35.2 billion for more than 2,300,000 accountholders. Incorporated in July 1975, Public Mutual began its operations in 1980 with the launch of the Public Savings Fund, and soon went on to become an industry leader and setting forth new trends in innovative fund development. 1)investment objectives of public mutual To achieve long term capital appreciation while at the same time producing a reasonable level of income. Public Islamic Bond Fund was launched with the objective of providing annual income to investors through investments in Islamic Debt Securities. The fund is suitable for investors with conservative risk-reward temperament who seek stability of annual income with some safety of principal. To provide income and capital growth over the medium to long -term period by investing the e quities, collective investment scheme and fixed income securities in domestic and global market. To help more Malaysians plan their personal finances Your investment style should match you financial objectives. If it doesnt, you should see professional help in dealing with investment choices that match you financial objectives. 2) Financial risk Management policies : The fund is exposed to variety of financial risk, which include market risk, interest rate risk, credit risk and liquidity risk. The overall financial risk management objective of the fund is to mitigate capital losses. Financial risk management is carried out through policy reviews, internal control systems and adherence to the investment powers and restrictions stipulated in the securities commissions guidelines on Unit Trust Funds in Malaysia. A unit trust fund is expected to a verity of risk by nature of investment schemes it in engaged in. Where the unit trust participate in stock market -re lated investment, the following risks become key considered Market Risk Market risk arises when the values of the securities fluctuates in response to the activities of individual companies, and general market or economic conditions. the market risk is managed through portfolio diversification and asset allocation whereby the securities exposure will be reduced in the event of anticipated market weaknesses. Interest Rate Risk Interest rates move in the opposite direction of bond prices. When the interest rates rise, bond prices fall and vice versa. When interest rate trend is anticipated to rise, the exposure to fixed income securities will be reduced. Credit risk Credit risk refers to the ability of an issuer or counterparty to make timely payments of interest, principles and proceeds from realization of investments. The manager manages the credit risk by setting counterparty limits and undertaking credit evaluation to minimize such risk. Liquidity risk The fund maintains sufficient level of liquid assets after consultation with the trustee, to meet anticipated payments and cancellation of unit holders. Liquid assets comprise cash, deposits and placement with licensed financial institutions and other instruments, which are capable of being converted into cash within 7 days. the funds policy is to always maintain a prudent level of liquid asset so as to reduce the liquidity risk. Currency Risk The fund may invest in financial instruments and enter into transactions denominated in currencies other than its functional currency. Consequently ,the fund is exposed to risk that the exchange rate of its functional currency relative to other foreign currencies may change in a manner that has significant effect on the value of that portion of the funds assets or liabilities denominated in currencies than Malaysian Ringgit 3) The fund manager may adopt various investment strategies, such as varying the asset allocation to adjust the risk and return characteristics of the fund., however should the fund manager judge market conditions incorrectly or apply an unsuitable investment strategy, the performance of the fund may be adversely effected 4) The fund is subject to the following constraints in the course of execution of its investment policies and strategies : Spread of investments The value of the funds holding in: The share capital of any single user must be exceed 10 percent of NAV;and The securities /instruments of ,and the securities /instruments relating to Spread; group of companies Concentration of investments 5) The general economy outlook of Malaysia for 2010 The world economy has recovered since the 4Q09 following numerous national policy measures, which enhanced private demand and global trade condition. However, the recovery path is uneven with developing Asia leading global growth, while advanced nations trailing behind. The strong economic expansion from developing Asia wa s led by China, India, and Indonesia with their relatively large domestic demand. Policymakers have begun to normalize policy rates, given rising inflation expectations and the emergence of asset bubbles. The Malaysian economy is still expected to benefit from ongoing global measures to stabilize its current economic situations through effective fiscal measures and loose monetary policy as a soft growth of Gross Domestic Product (GDP) is projected to register between 2%-3% in 2010. The Asian Development Bank (ADB) expects Malaysias economy to return to growth in 2010 ¹. According to Alianz Group Chief Economist Michael Heise, Malaysias economy is expected to see a solid growth of 3.5% in 2010 ². Growth this year will be driven by domestic demand, particularly the private expenditure which driven by expected recovery in world trade (refer to Comparison of Quarterly GDP Rate 2008-2009 ³). For 2010 as a whole, nevertheless, Malaysias GDP is expected to register at least in soft positive territory. Accordingly, the Southeast Asias third-largest economy has been hit robustly by the downturn in world trade, probably the worst economy since the 1930s, ensued from the financial crisis in U.S. and other developed countries as booming exports had been the major driver of Malaysian economic growth in recent years. For 2010, we are forecasting a fairly soft GDP growth of 3% for the emerging Asian countries such as China, Hong Kong, Indonesia, Thailand, South Korea and Singapore. The services sector will be the pillar of strength amidst a glum manufacturing sectorÃÆ' ¢Ãƒâ€šÃ‚ Ãƒâ€šÃ‚ ´. Apart from the projected moderate improvement in the G3 economies of Europe, Japan and U.S., the key reasons for a soft recovery in Malaysia due to its relatively strong fiscal and monetary stimulus policies, large currency reserves and current account surpluses. More importantly, Malaysias Consumer Price Index (CPI) rose in December 2009 for the first time in seve n months as food and housing costs re-climbed coupled with Malaysias historic auto sales rose 33% (50,622 units, Jan 10; 38,107 units, Jan 09) year-on-year in January 2010ÃÆ' ¢Ãƒâ€šÃ‚ Ãƒâ€šÃ‚ µ which underpinned Malaysias economic recovery.  ¹Business Times, February 26, 2010  ²Bernama, May 29, 2009  ³Department of Statistics Malaysia, December 2009 ÃÆ' ¢Ãƒâ€šÃ‚ Ãƒâ€šÃ‚ ´Business Week, January 25, 2010 ÃÆ' ¢Ãƒâ€šÃ‚ Ãƒâ€šÃ‚ µDaily Express, February 24, 2010 Disadvantages of Mutual Funds †¢ Professional Management Many investors debate whether or not the professionals are any better than you or I at picking stocks. Management is by no means infallible, and, even if the fund loses money, the manager still gets paid. †¢ Costs Creating, distributing, and running a mutual fund is an expensive proposition. Everything from the managers salary to the investors statements cost money. Those expenses are passed on to the investors. Since fee s vary widely from fund to fund, failing to pay attention to the fees can have negative long-term consequences. Remember, every dollar spend on fees is a dollar that has no opportunity to grow over time. (Learn how to escape  these costs  in Stop Paying High Mutual Fund Fees.) †¢ Dilution Its possible to have too much diversification.  Because funds have small holdings in so many different companies, high returns from a few investments often dont make much difference on the overall return.  Dilution is also the result of a successful fund getting too big. When money pours into funds that have had strong success, the manager often has trouble finding a good investment for all the new money. †¢ Taxes When a fund manager sells a security, a capital-gains tax is triggered. Investors who are concerned about the impact of taxes need to keep those concerns in mind when investing in mutual funds.  Taxes can be mitigated by investing in tax-sensitive funds or by h olding non-tax sensitive mutual fund in a tax-deferred account, such as a  401(k) or IRA. (Learn about one type of tax-deferred fund in Money Market Mutual Funds: A Better Savings Account.) recap what weve learned in this tutorial: A mutual fund brings together a group of people and invests their money in stocks, bonds, and other securities. The advantages of mutuals are professional management, diversification, economies of scale, simplicity and liquidity. The disadvantages of mutuals are high costs, over-diversification, possible tax consequences, and the inability of management to guarantee a superior return. There are many, many types of mutual funds. You can classify funds based on asset class, investing strategy, region, etc. Mutual funds have lots of costs. Costs can be broken down into ongoing fees (represented by the expense ratio) and transaction fees (loads). The biggest problems with mutual funds are their costs and fees. Mutual funds are eas y to buy and sell. You can either buy them directly from the fund company or through a third party. Mutual fund ads can be very deceiving. Credit Risk Is also called default risk, is the chance that issuer will fail to make interest payments to pay back your principal when your bond matures. Currency risk It comes into play if money s to be converted to a different currency to purchase or sell an investment Don’t waste time! Our writers will create an original "Study On Public Mutual Berhad In Malaysia Finance Essay" essay for you Create order

Deliberating Experiments on Obedience Essay - 1165 Words

In 1963 Stanley Milgram, a Yale psychologist, created an experiment examining obedience. This experiment has been questioned by many psychology professionals. One psychologist Diana Baumrind transcribes her beliefs in the â€Å"Review of Stanley Milgram’s Experiments on Obedience.† Baumrind, when writing the review, was employed at the Institute of Human Development, University of California, Berkeley. In her review Baumrind denounces Milgram for his treatment of his subjects, potentially harming their self image. However, Ian Parker, a British journalist who has written for the New Yorker and Human Sciences, believes Milgram’s findings still hold a significant place in society today. In his article â€Å"Obedience† Parker focuses on the purpose of†¦show more content†¦Over and over in her article Baumrind alludes to Milgram’s findings as a procedure involving a loss in dignity, self-esteem and trust in authority. Showing the mental state M ilgram subsisted with after the experiment, Ian Parker’s article, â€Å"Obedience† explains the agony Milgram sensed during the time of criticism for his experiments. Also discussing Milgram’s life after the experiment, Parker informs the reader of the struggle Milgram faces when attempting to apply for a tenured job. He uses quotes from not only Milgram, but to those closest to him during the time of suffering, to express the agony in the life of Stanley Milgram. Baumrind declares that Milgram’s experiments are unethical because of the possible harm that the teachers are exposed to during the teaching. In an article, published on Yahoo’s Associated Content, the author writes that because of Milgram lying to the subjects about what type of experiment they were participating in was the main reason of unethical interpretations (Associated Content). This reason is in agreement to Baumrind’s beliefs when she writes of the manipulation and embar rassment subjects are beginning to encounter when experiments are taking place. She cites the Ethical Standards of Psychologists, using this to present the standards that Milgram possibly overstepped while conducting the experiments. However when reading the the opening line, â€Å"Only when a problem is significant ...Show MoreRelatedIntroduction to Principles of Management19125 Words   |  77 Pages(1856-1915) Taylor is also known as the father of the scientific management. He rose from being a labourer (pattern maker) to a Chief Engineer at age 28 in a record six years. Once the Chief Engineer he decided to tackle the problem of Soldiering (Deliberating working at less than full capacity) that he had observed. Taylor believed employees engaged in soldiering for three reasons: a) They feared that increasing their productivity would cause them or other employees to lose their jobs. b) Faulty wageRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesdominated the global car market. To compete with the Japanese, managers of U.S. carmakers visited Japan to learn the new management principles of lean production. As a result, companies such as General Motors (GM) established the Saturn plant to experiment with this new way of involving workers; GM also established a joint venture with Toyota called New United Motor Manufacturing Inc. (NUMMI) to learn how to achieve the beneï ¬ ts of lean production. Meanwhile, Ford and Chrysler began to change theirRead MoreDeveloping Management Skills404131 Words   |  1617 PagesSanford, 1979). In the population in general, one study found that â€Å"openness to experience†Ã¢â‚¬â€that is, a combination of a positive emphasis on broadmindedness, imagination, freedom, and self-direction coupled with a negative emphasis on recognition, obedience, and conformity— was the dominatin g value held by most people (Dollinger, Leong, Ulicni, 1996). Interestingly, no gender differences have been found on the Rokeach instrument (Johnston, 1995). These value preferences may explain why business studentsRead MoreIgbo Dictionary129408 Words   |  518 Pageslevel, with a high after a high representing a step, and to leave subsequent tones unmarked; this system was used by Welmers and Welmers (1968a, 1968b) and has been adopted by Nwachukwu (1983b). It would be highly desirable to conduct systematic experiments to decide which of these systems is the easiest for Igbo speakers to learn and apply consistently. 5.5 Word division There is some variation here in practice, and it is not very easy to give consistent principles. a. b. c. Pronouns and demonstratives

Marketing Principles - Practice and Cases @Contemporary Theory

Question: Discuss about theMarketing Principles for Contemporary Theory, Practice and Cases. Answer: Introduction Background of the Company: Marina Bay Sands is known as a destination where the company seamless combines business and leisure into a singular destination unlike any other. Being fronted at the Marina Bay in Singapore, Marina Bay Sands is a premier entertainment destination known as an integrated resort of the nation. Established by Las Vegas Sands, this spectacular resort is allocated as the worlds most luxurious standalone casino property at 8 billion Singaporean dollars, inclusive of the lands price (Marina Bay Sands, 2016). Behind the building of Marina Bay Sands, the vision to build an integrated establishment is to present timeless experience, to become a landmark that possesses a divergent position, giving a distinguish identity among from other cities of Singapore. The company facilitates vibrant diversity of attractions and facilitates for their premium clients and solidifies its standing among the worlds greatest destination. Situated along with the waterfront of Marina Bay, the company features thre e cascading hotel towers, a lotus inspired Museum, floating crystal pavilions and an expensive retail stores featuring international brands, the hottest night clubs and a Las Vegas-style casino, trendy chef restaurant and other endless entertainment. This integrated resort company segregates their business into seven main sections such as Hotel, Entertainment, Shoppes, Sky park, Museum, Restaurant, Event sections and so on. Now the company is all set to develop an effective a marketing plan to reach more and more to their targeted consumers by incorporating new service such as Adventure Sport additionally in the entertainment sections. The management finds this additional entertainment required due to high competitive pressure from the companies like Wynn Resorts, MGM Resorts, Melco Crown Entertainment. The objective of this report is to conduct a detailed marketing research and analysis to promote the services of Marian Bay Sands. Marketing principles like SWOT, Porters five forces, marketing mix all will be analyzed to better understand the situation, current marketing position and future prospects. Micro Analysis The micro business environment is the immediate environment that impacts a business (Jobber Ellis-Chadwick, 2012). Suppliers, consumers, competitors all factors needs to be considered to analyze the insight and likelihood of the impacts which directly impacts on businesses. Competitors Analysis The casino resort industry is highly regulated and extremely competitive. Internal Rivalry: There is a huge competition between the marina Bay Sands with Resort World Sentosa. Resort World Sentosa includes a Universal Studios theme part. Here two casinos licensed to operate in Singapore and thus both the casino resorts have the exposure to capture 50 percent market share. This means huge competitions exists in the internal market. Marina Bay Sands, an integrated resorts plus MICE (Meeting, Incentives, Conventions, and Exhibitions) has geographically expanded their market towards the Southeast Asia. Here the company has been competing with many of the companies provides same range of services and facilities (Marina Bay Sands, 2016). Those companies are Wynn Resorts, MGM Resorts, Melco Crown Entertainment, Resorts World Sentosa. Wynn Resorts Limited engages in ownership, development and operation of destination casino resorts. The company acquires and operates Wynn Las Vegas casino resorts include twenty two food and beverages outlets comprising six dining restaurants , two nightclubs , one spa and salon, 18-hole golf course, meeting space, retail showrooms like Marian Bay Sands. Wynn has been selected considering pure play competitors of Marina Bay Sands not only targeted the same customer base but huge challenge exists due to identical geographical locations. In case of Melco Crown Entertainment Limited knows as an entertainment and casino resort, initially facilitates in the Macau special administrative region of the Peoples Republic of China". As Las Vegas Sands expands more and more into the Macau and Cotai Strip region, the company begins to face the competitions associated in other parts of the area. Entry and Exit: The forces of entry-exits are considered to be highly preventing aspects of the competitive landscape in the casino-resort industry. This industry in Singapore is largely regulated and highly taxed. In this context, the government plays a significant role for the success or failure of casino-resorts. Supplier Power There is a limited power in the hands of suppliers in this industry as the price of the market place is completely depends on supply and demand. However, the principle suppliers of Marina Bay Sands were the supplier of land and the gaming license suppliers. Generally the license suppliers are the government personnel such as state gaming control board. Buyers Power There is evidence that buyers are the huge power in this service industry because buyers preferences are considered in determining attractions and other facilities such as restaurants and shows of entertainment (Sheth Sisodia, 2015). For this reason, Las Vegas Sands Corporation built Marina Bay Sands, the most luxurious stand-alone integrated resort property at the cost of USD 5.5 billion. The resort has been constantly trying to out-do its competitors with new service-offerings and developments. Now the company would like to introduce Adventure Sports in the entertainment section for their high profile clients. (Source: Created by author) Macro Analysis (Pestle) In this section, an extensive market analysis will take place which are not controlled by the company, however, sustainability of the business largely depends on the political, socio-cultural, economical, technological, environmental and legal factors (Lilien et al.2013). Political Factors: Singapore is a democratic country. The political risk of the country is low. Since the independence, the country has experienced a stable political condition. The country is known for bureaucratic, extremely centralized and socialist approach. The government is actively participated in foreign direct investment and has made 99 percent import items a duty free (Tsitsiloni et al. 2013). Most of the businesses have considered Singapore as the one of the best commercial destination because the government has harsh laws in place and less corruption takes place due to strict governance and associated fines. Having joined in ASHAN, the nation has played a prominent role in this significant regional grouping (Ennew Waite 2013). Economic Factors: Singapore has become an economic success because of its highly developed and successful free market economy. It enjoys a tremendously open and corruption-free environment, per capital GDP growth and stable prices. In 2014, the Gross Domestic Products per capital in Singapore was recorded at 38087.89 US dollar in 2014 which was highest in ASEAN (Ennew Waite 2013). This corruption free economic environment largely supports the business sector and in competitions among the most competitive countries. The supportive legal and financial business framework, motivated workers has strengthened the economic condition of the country. However, the service and manufacturing sectors are concerned with some emerging constraints such as shortage of labor, rising labor costs and recent declines in productivity. The government of Singapore although hopes to establish a new growth path that focuses on rising productivity. (Source: Swee, 2014) Social Factors: There is no doubt that society has constantly been transforming and the changing tastes and fashions of Singaporean people are largely responsible for this. The growing popularity in social media has made the social surrounding a broader one. There are many domestic and international organizations are trying to concentrate to offer products and services which aims to benefits peoples lifestyle. Due to high purchasing power, consumers tend to grow their shopping habits and would like to keen to live in with better lifestyle. On the other hand, literacy rate is quite high and skilled efficient labors are easily available because of the countrys large population. Technological Factors: Technology transfer in human skills can also be provided by firms through on-job training, in-house courses and overseas training with parents or other related businesses. In Singapore, these initiatives and various programs are funded by the government. The country invests heavily on technology. In 2015, an amount of $2.2 billion worth of ICT tender has been launched by the Singapore government to ensure growth in the digital, web and data services along with the development of IT infrastructure. The nation is an established IT hub. Singapore government recently launched Smart Nation, visioning to harness technology to enhance the lives of its citizens and create more opportunities for businesses. Legal Factors: According to the Singapore Corruption Perception Index 2015, the level of the corruption has been shown 9.2/10 which is lowest compare to other developed Asian countries. Furthermore, some of the legal acts maintain the infrastructural stability and helps to develop hassle free businesses such as Intellectual Property Rights, Amendments to the Evidence Act, Electronic Transfer Act, Regulation of Content, and Import-Export Procedures. Furthermore, employee policy favors companies in Singapore. Environmental Factors: Both the national norms and people of Singapore have taken environmental factors much seriously. The nation has one of the worlds nest solid waste treatment systems in place. Owners of domestic and international businesses put much emphasized on recycling and optimum usage and constantly trying to restrict themselves to the use of natural resources of the nation which includes even water. However, one of the major concerns of Singaporeans is that the nation does not have enough water to support their needs. In that context, the nation is looking for more solution to overcome these environmental constraints. SWOT Analysis Strengths: Five star luxury hotels and casino attract ensures higher new worth individuals Marina Bay Sands seamlessly combines leisure and business into a singular destination. It offers exhibition facilities, accommodation, theater entertainment, bar, restaurants and 247 casino and game facilities Generates high revenue and the company boosts the economy of Singapore and growth of the tourism industry Huge support and contribution is provided by the government of Singapore The casino are placed strategically to take advantage of growing market Weaknesses: Luxurious structure and services are hugely price sensitive to consumers Huge costs is associated in order to undertake new developments or repair and maintenance Very vulnerable to economic depression Targeted consumers are only high profile upper class people, international guests and so on. Therefore, the targeted consumer base is restricted. Opportunities: Possible for a huge revenue jump with an economic boom Huge exposure into the new foreign market Better positioned to attract high rollers Luxurious lifestyle is welcomed by Singaporean people Highly acceptable of vibrant diversity of attractions and facilities Threat: Increasing labor costs in the market of Singapore Possibility of rejection of contracts due to huge costs associated with it at the time of economic recession Unfavorable economic growth may reduce the purchasing power and thus, may impact revenues S-T-D-P Analysis S-T-D-P analysis is the effective method of marketing strategy considering four perspectives: segmentation, positioning, targeting and differentiation of product and services (Alon et al. 2013). Market segmentation is all about segmenting market as per the demand, preferences, behaviors, demographics and so on. According to Snchez-Hernndez et al. (2013), segmentation is the first step to define the target audience. There are three ways to make segment what the consumer wants. These segments include Demographic Segmentation This is one of the broadest market segmentation methods. Most companies use it to get the right population in using their product. Various attributes like age, family size, gender, income, occupation, religion, nationality all are used to segment the market or product or services (Taylor-West et al. 2014). Behavioral Segmentation Here the segmentation has done considering the behavior, decision making patterns and usage of population. This kind of segmentation divides a population based on their behavior. This segment are targeted the consumer behavior because there are several factors which a consumer takes into consideration before taking a final decision. Psychographic Segmentation Psychographic segmentation is dividing the market based on consumer personality values, traits, interests and lifestyle. Though the people have different attitudes and traits, companies needs to explore those relevant information and identify consumers who are interested in the company-specific marketing environment. Geographic Segmentation Based on the geographic location of people, the market can be segmented because the requirement can vary on the basis of geography. Market often divided by geographical areas such as city, country state, region and so on. However, this segmentation is not relevant for the company because this high-end integrated resort is established not only for serving domestic consumers but also international clients. Thus, the services of Marina Bay Sands will consider Behavioral and Psychographic segmentation both. Here the consumers lifestyle, changing demands, service preferences needs, interest of Singaporean, leisure activities all will be considered before incorporate additional services, if any. On the other hand, consumer behavior will explore for better understanding Singaporean culture and consumer preferences. For instance, majority of people of Singapore, love to spend their time during the time of charismas. They usually plan and looking for experience for family vacations, eating at restaurant, shopping, entertainment and so on. Therefore, both the segmentations are justifiable for the perspective of Marina Bay Sands. Targeting: The strategy of targeting is the selection of the consumers the company wishes to serve for (Solomon, 2014). For establishing new business or any kind of new services or products, the company needs to plan their marketing as per the target audience-specific. Here the target strategy for Marina Bay Sands is as follows: Target group Preferred Services High profile individuals, couples Trendy celebrity chef restaurant, the hottest night clubs, Las Vegas Style casino, Adventure sports entertainments (new addition), high end accommodation, retailing Business visitors or high end corporate people Casino, accommodation, MICE facilities such as extensive meetings, incentives and so on, fun by entertainment facilities (Source: created by author) According to the identified target group by Marina Bay Sands, the company needs to deliver preferred services to satisfy their target consumers. Differentiation: The objective of differentiation of marketing is to develop the product or service uniqueness in front of target consumers: Here the marketer of Marina Bay Sands will provide differ types of adventure sports which are unique and provide a scope to consumers to enjoy additional fun during their vacation. Different types of adventure sports will be included such as Trials, Kite surfing, Jet skies, Paragliding. However, all sports are quite risky but full protection measures will be taken seriously. Therefore, quality of services is the main point of service differentiation. Positioning: Positing involves implementing the targeting. To create identity or image in the minds of target consumers is all about market positioning. Here the company is already positioned as a luxurious integrated hotel. The company will try to maintain their position with providing premium services to their consumers and ensure competitive advantages by providing unique services. Diagram: Positioning Activities of Marina Bay Sands (Source: Created by author) Marketing Mix The marketing mix is a common tool that is made up of four unique but independent and interconnected variables (Goi, 2015). Product: Offering right or suitable product is all about product consideration in terms of marketing (Filip, 2012). Here the company needs to introduce their new service like adventure sports in the Marian Bay Sands entertainment section to give more pressure and end-less entertainment during the clients vacation. High profile youth of Singapore generally love to spend their time adventurously and enjoy the fun element. This is the reason behind introduction of new service by the company. Currently, the product is in initial stage and will be in mature stage when majority of the clients find interesting these special entertainment service by Marina Bay Sands. Price: The Company has been used the value-based pricing strategy. Value-based pricing is all about setting the services price based on the benefits provided by the consumers. Being the highly valued features, now the company will promote their product through price skimming strategy. To set the initial price high and later make available such service at the moderately low price will be used by the company during the initial phase of the new service (Armstrong et al. 2014). Place: Marian Bay Sands will incorporate their new product under the entertainment segment of their business. All adventures will be occurred in the bay area of resort or from the top of the company providing full security and expert guidance. Promotion: This integrated report company will promote their product through a tag line- Stay in the most spectacular hotel and feel the extreme adventures. Here the promotion strategy would be to promote new service through websites, social media, digital commercial and television commercials. Conclusion By the above mentioned marketing principles, Marina Bay Sands can introduce their new service to the market successfully. 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